Joe-Bozich-PRESIDENT-FANATICS-BRANDS

Joe Bozich

CEO - Fanatics Vertical Brands

As CEO of Fanatics Vertical Brands, the company’s in-house merchandise division, Joe is responsible for all aspects of its operations, which include product design, creation and delivery of a broad range of merchandise under both the Fanatics and Nike brands.

Prior to joining Fanatics, Joe founded Knights Apparel, which was the leading supplier of licensed collegiate apparel in the United States. He served as the company’s CEO prior to its sale in 2015 to Hanes, where he stayed on as Chief Business Development Officer. During his tenure at Knights Apparel, in 2010 he founded Alta Gracia, the first-ever living wage apparel company focused on establishing fair labor practices. In that same year, Joe was named Ultimate Game Changer in Style by HuffPost for his commitment to creating socially responsible workplaces while respecting workers’ rights. Joe has brought these same values to Fanatics Brands’ manufacturing and supply chain operations, while also reestablishing the company’s commitment to wholesale and brick and mortar as it continues to expand its offering globally.

In addition to his role at Fanatics, Mr. Bozich’s philanthropic efforts support Casa Hogar, an orphanage in Cabo San Lucas, Mexico, and the Multiple Sclerosis Society.